Know The Correct Use of Link Attributes in Link Building

Use of Link Attributes

To understand the correct use of link attributes, knowing the basics of link building is very important. Here we will learn about link building, link attributes, links importance in search engines, and the effects of link building on your business.

What is Link Building?

It is a process of gaining links from another website. It is also known as a hyperlink. Link attributes are used to generate them. These links allow users to travel from one page to another. Search engines use these links to match the desired result within your website and with other websites as well.

Importance of Link Building:

There can be many reasons to build links especially when it comes to eCommerce analytics. It is not necessary that link building is used for search engine optimizations. You can use them to motivate others for example if you liked services from some other firm, you can refer the user to that firm. In this manner, if someone gives his user your link, then it would be a great success. Just look for quality and praise the good quality, you would see the difference.

There are many ways to increase the traffic on your page. Some are temporary and others are permanent. The ways which increase the traffic permanently are unpaid, we call them organic traffic. One thing to remember is that link building plays a vital role in increasing organic traffic on your page. This is the world of the internet, you are connected with everybody all the time, the better the links connected to your website, the better will be the traffic. With the help of link building, you can get connected with solid SEO foundations, you can find effective content and a better user experience.

The world respects quality. Everybody wants to come across with the authentic and relevant data. A low-quality strategy can be beneficiary but not at large scale. To increase your organic traffic, a quality link building is necessary. Besides the traffic and business, there is a technical importance of link building too and there come link attributes.

What Are Link Attributes?

Link attributes are different codes used in HTML language. They are used to make links between two or more entities. Those entities maybe two websites, or they are maybe a current document and the resource. Link attributes can be used to link external sheets. But here we focus on the link attributes that are used in link building.

Let us take an example to understand the attributes in a link. We will understand the link first, then the remaining attributes used for link building. <a href=””>Visit!</a>


This attribute is called anchor tag because it tackles the hyperlink, and “a” is derived from anchor. It is the start of the linking tag. It defines the link that will be used to connect two pages. Usually, the links are colored and the unvisited one has a blue color. The visited link has a purple color and active links are shown in red color.

All of the links are underlined when displayed on a screen of a browser. <a> is considered a placeholder for a link if a link attribute href is not present with it. When someone clicks on the link, it will open on the same browser until you provide another one for a different purpose. Remember to use CSS language when creating links. Because CSS language has the best and easy templates for presenting HTML coding.


According to a dissertation help firm, href is the most important link attribute in link building. It indicates the destination of a link. In the above example, the URL placed after href is the destination of the link. href stands for hyperlink referral. The destination is not necessarily a web page. It can be any document or file. If there is a hash # sign in a link, it means that your destination is a specific section of a URL.

If href is not present in a link, then it means that the link is not hyperlinked. herf with the combination of hash can choose any section of a single page a well. For example, if write href=” #bottom”, you will go to the bottom of the specific page. Almost all the browsers including Chrome, Internet Explorer, Firefox, Safari, and Opera support href attribute. href can link to an element with a specific identity within a page. It can be used to produced scripts as well.

Visible Text Of Link:

Consider the above example, the URL is shown after > is the visible part of the link. Users can click on that part to open it separately. It is underlined and indicates that it is clickable. The text is usually different from another link that is provided in the link. It is also called the anchor text of the link. Not the full link is visible to the user but this part only. To see the remaining part, the user can click on the address bar if he wants to make a change in address.

End Of The Link:

In the above-mentioned example, <a> at the end is indicating that link is closing here. When a search engine wants to end, it searches from a specific page and tries to find this signal to end it. Now let us discuss the correct use of some other link attributes


It is widely used in link attributes. Its purpose is to specify that the target will be downloaded when a user clicks on it. Firefox has the top rating when it comes to supporting a browser. Chrome is a bit slower in this attribute. Its syntax is <a download=”filename”>


This attribute specifies the location that was to open the linked document. You can use any browser of your choice as all browsers support it. When you make a browser as default, the target attribute automatically selects that bowser as a frame name. its syntax is

 <a target=”_blank|_self|_parent|_top|framename”>


There are many link attributes used in link building. We have short-listed just a few of them that were necessary to understand the correct use of them for generating a link.